Krispy Kreme is an American doughnut brand owned by German conglomerate JAB-controlled JAB Beech. Landmark India signed a development agreement with them in the year 2012 to open around 80 stores over the next 5 years. The first production unit & store was launched in Jan 2013 in Bangalore. The brand since then has expanded to Chennai, Mumbai & Hyderabad with over 36 point of sales. Krispy Kreme operates a mix of Mall, High-Streets, Neighbourhood & Airport stores. The world-famous doughnuts also follow an omni-channel model with third-party online aggregators. The brand has some key awards in its kitty- To 10 Most Trusted Brand ET Brand Equity 2017, Maddy’s Award 2017 for Innovative Coffee Flask Packaging, Silver Shield by e4m Neons for innovative OOH Campaign 2017 under Beverages & Food Category.
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